Designing for Multiple Dimensions
The content I design may live on a hanger in the closet, in the halls of our facilities, online, in the film room, in a text message, in a mailbox, in local businesses and restaurants, and in the homes of our fans. The digital content I create even comes in multiple dimensions including stereoscopic 3D films.
The adjacent artwork was used to announce the commitment of a new signee online.
APPAREL DESIGN
Team apparel designs included an annual practice jersey logo, team travel sweats, a team mantra shirt, and post-season shirt design.
RECRUITMENT DESIGN
Print and digital design pieces such as these were both used in the recruitment of prospective student-athletes.
CAMPAIGN DESIGN
From year to year, different causes arise, and promotional campaigns are developed in conjunction with such. During the 2019-2020 season, I developed our "#GETIN" campaign encouraging fans to GET their tickets and GETIN the arena to watch us play. During the month of February, I developed the sub-campaign "#INspire" to bring awareness to the number of causes we were honoring that month. Click the INspire logo below to watch a brief video on our INspire campaign.
MOUNTED DESIGN
Annually, I design numerous facility pieces that commemorate a team accomplishment, honor an individual, or provide information on a given topic. These creative pieces are on display throughout the three floors of the Basketball Training Facility as well as the Tucker Civic Center Arena in Tallahassee, FL.
INTENTIONAL DESIGN
I designed these gifts for our alumni in the WNBA. We shipped them out
along with a note asking them to post a picture on their own
social media channels wearing the shirt. We used the effect it created
as a recruiting tool in recruiting prospective student-athletes.
