Designing for Multiple Dimensions
The content I design may live on a hanger in the closet, in the halls of our facilities, online, in the film room, in a text message, in a mailbox, in local businesses and restaurants, and in the homes of our fans. The digital content I create even comes in multiple dimensions including stereoscopic 3D films.
The adjacent artwork was used to announce the commitment of a new signee online.
APPAREL DESIGN
APPAREL DESIGN
Team apparel designs included an annual practice jersey logo, team travel sweats, a team mantra shirt, and post-season shirt design.
RECRUITMENT DESIGN
RECRUITMENT DESIGN
Print and digital design pieces such as these were both used in the recruitment of prospective student-athletes.
CAMPAIGN DESIGN
CAMPAIGN DESIGN
From year to year, different causes arise, and promotional campaigns are developed in conjunction with such. During the 2019-2020 season, I developed our "#GETIN" campaign encouraging fans to GET their tickets and GETIN the arena to watch us play. During the month of February, I developed the sub-campaign "#INspire" to bring awareness to the number of causes we were honoring that month. Click the INspire logo below to watch a brief video on our INspire campaign.
MOUNTED DESIGN
MOUNTED DESIGN
Annually, I design numerous facility pieces that commemorate a team accomplishment, honor an individual, or provide information on a given topic. These creative pieces are on display throughout the three floors of the Basketball Training Facility as well as the Tucker Civic Center Arena in Tallahassee, FL.
INTENTIONAL DESIGN
INTENTIONAL DESIGN
I designed these gifts for our alumni in the WNBA. We shipped them out
along with a note asking them to post a picture on their own
social media channels wearing the shirt. We used the effect it created
as a recruiting tool in recruiting prospective student-athletes.
